AEO · Answer Engine Optimisation

Your buyers ask AI.
We get you cited.

Buyers are asking ChatGPT, Perplexity, and Gemini for software recommendations. Most brands aren’t in the answers. Citeable changes that.

4 engines · 30 queries · 90-day execution roadmap

4AI platforms audited
30Buyer-intent queries
/100AI Visibility Score
90dExecution roadmap

We audit, restructure, and build citations across every answer engine your buyers use.

  • ChatGPTOpenAI
  • PerplexityAnswer engine
  • GeminiGoogle
  • Google AI ModeSERP AI
  • ClaudeAnthropic

The shift

SEO taught buyers to search.
AI taught them to ask.

Since May 2024, B2B SaaS brands have watched organic traffic drop with no explanation from their SEO team. The answer isn’t a Google algorithm update. This isn’t a Google algorithm update. Buyers moved their first question upstream, to an AI.

When a CMO asks ChatGPT for “the best performance management platform for a 200-person remote team,” your competitors get named, or a review site does, or nothing useful does. You lose the deal before you knew it existed.

Monitoring tools will show you the gap. Citeable closes it.

May 2024When AI citations started replacing clicks
40.1%of LLM-cited sources are Reddit threads
4 enginesEvery audit covers ChatGPT, Perplexity, Gemini, Google AI
3–12%Average citation rate for un-optimised B2B SaaS

The cost

Every uncited query is a
lead you never met.

B2B buyers complete most of their research before they speak to sales. Without an AI citation, your brand never makes the shortlist. Your competitor closes a deal you never knew was open.

The pipeline isn’t shrinking. It’s redirecting. Demand is moving from your Google ranking into conversations you can’t see. The only way in is a citation.

−25%Forecast drop in traditional search volume by 2026Gartner, Feb 2024
60–90%of B2B buyer research happens before contacting salesForrester / Gartner B2B
88–97%of AI answers don't mention un-optimised B2B SaaS brandsCiteable audit baseline

What we do

Three services. One outcome.

Most AEO vendors sell you a dashboard that tracks the gap. We close it by auditing where you’re invisible, restructuring the pages AI reads, and seeding the citations AI trusts.

01Diagnostic engagement

AI Visibility Audit

30 buyer-intent queries, run across 4 platforms, mapped against your top competitors.

  • 30 queries × 4 platforms (ChatGPT, Perplexity, Gemini, Google AI)
  • Competitor citation map, ranked by share of voice
  • AI Visibility Score out of 100 (citation rate, competitor gap, technical readiness)
  • 90-day execution roadmap, prioritised by impact
02Growth retainer

Content Restructuring

We rewrite your top pages into answer-block format the way AI systems actually extract and cite.

  • Definition-sentence rewrites on homepage and top landing pages
  • Long paragraphs broken into sub-40-word answer blocks
  • FAQ sections + FAQPage schema tested against Google Rich Results
  • robots.txt, llms.txt, and Organization / SoftwareApplication schema
03Authority retainer

Citation Building

We build the Reddit, Quora, industry, and review-platform citations that AI systems treat as authoritative.

  • 8–12 Reddit & Quora placements per month in genuine buyer threads
  • Industry publication pitches (guest posts, HARO quotes, roundups)
  • G2, Capterra, GetApp, TrustRadius profile + review optimisation
  • Monthly citation-rate review vs. baseline

How we work

From invisible to cited in 90 days.

  1. 01Week 1

    Audit

    We run 30 queries across ChatGPT, Perplexity, Gemini and Google AI. You get a competitor citation map, an AI Visibility Score, and a clear diagnosis of why you aren't being cited.

  2. 02Weeks 2–4

    Restructure

    We rewrite your homepage, product, and top landing pages into definition sentences and answer blocks. We ship FAQ schema, fix robots.txt, and add llms.txt, the technical foundation AI crawlers require.

  3. 03Month 2 onward

    Cite

    We seed Reddit and Quora threads where your buyers actually ask, pitch industry publications AI already trusts, and optimise your G2 / Capterra profiles so reviews feed the models.

  4. 04Every month

    Measure

    We re-run the 30 queries and compare citation rate to your baseline. You see exactly which queries now name you and which competitors you've displaced.

Monitoring vs. execution

Dashboards show the gap.
We close it.

Dimension
Monitoring-only vendors
Citeable
Output
A monitoring dashboard
Cited pages, seeded threads, fixed schema
Platforms
ChatGPT only, or Perplexity only
ChatGPT + Perplexity + Gemini + Google AI + Claude
Content approach
AI-only content that reads like spam to humans
Answer-block content that works for humans and machines
After the audit
A PDF, a Slack invite, and an invoice
Hands-on implementation on your actual pages
Success metric
Mentions tracked
Citation rate vs. competitors, month over month

The invisibility tax

Calculate the pipeline you’re losing to cited competitors.

Move the sliders. See how much revenue is at risk every month buyers ask AI and your brand isn’t in the answer.

Your inputs

$25,000
12
35%

Gartner projects 50%+ by end of 2026.

5%

Un-optimised B2B SaaS averages 3–12%. Top competitor benchmark: 40%.

Monthly revenue at risk

$36,750

Based on a 35 pt citation gap versus the top competitor.

Annual invisibility tax

$441,000

12 months of lost pipeline if nothing changes.

Recoverable in 90 days

$44,100

Assumes a 40% recovery on ~13 AI-influenced deals.

Rough-order estimate · Numbers firm up after a 30-query audit

FAQ

Common questions.

How is this different from an SEO agency?

Traditional SEO optimises for Google's ranked results. AEO optimises for AI-generated answers: the text ChatGPT, Perplexity, Gemini, and Google AI produce when a buyer asks for a recommendation. Same destination, different mechanics. We're not a replacement for SEO. We do what your SEO agency isn't.

How do you measure whether this is working?

We re-run the exact 30-query baseline from your audit every month. Citation rate (how often you appear out of 120 possible placements), competitor gap (the distance between you and the most-cited competitor), and technical readiness are all tracked against the baseline you paid for.

My SEO team says AI traffic isn't material yet. Why invest now?

Compounding. The citations you build today, Reddit threads, industry articles, review content, accumulate into the sources AI models pull from over the next 18 to 36 months. By the time AI traffic is obvious to your CFO, the brands that started in 2025 will be impossible to catch.

Do you guarantee citations?

No honest agency can guarantee a specific brand appears for a specific query in a specific model. The models change constantly. What we guarantee is the work: 30 queries run, pages restructured on schedule, citations placed to the agreed volume, and a monthly report on the trend.

Will you touch my website directly, or do I implement?

Your call. Give us editor access and we ship changes end-to-end. Or we hand your team a Google Doc and JSON-LD snippets to implement. Most clients start with the handoff and move to direct access once trust is established.

Is Reddit seeding allowed? I don't want to get our brand burned.

We only post from accounts with genuine karma history, in threads where the client is a legitimate recommendation, and always alongside at least one competitor so it reads as real advice. It's brand-safe by design. Posts that read as promotional get ignored, so we never write them.

Your move

Stop being invisible.
Start being cited.

The audit is how we start. 30 queries across 4 platforms, a competitor citation map, your AI Visibility Score, and a 90-day roadmap. Delivered in 48 hours.

You'll hear back within one business day.