Since May 2024, B2B SaaS brands have watched organic traffic drop with no explanation from their SEO team. The answer isn’t a Google algorithm update. This isn’t a Google algorithm update. Buyers moved their first question upstream, to an AI.
When a CMO asks ChatGPT for “the best performance management platform for a 200-person remote team,” your competitors get named, or a review site does, or nothing useful does. You lose the deal before you knew it existed.
Monitoring tools will show you the gap. Citeable closes it.
May 2024When AI citations started replacing clicks
40.1%of LLM-cited sources are Reddit threads
4 enginesEvery audit covers ChatGPT, Perplexity, Gemini, Google AI
3–12%Average citation rate for un-optimised B2B SaaS